Who is Joe?
Built by someone who’s done this at the highest level.
JoeHandlesIt isn’t a side project or a freelancer with a website builder. It’s a service built on decades of enterprise technology leadership — designed to give small businesses the kind of quality that used to be reserved for large corporations.
The person behind the service
The JoeHandlesIt team is led by a founder who spent over 20 years as a technology executive — building platforms, leading engineering teams, and delivering solutions at some of the most demanding organizations in the world.
Before starting JoeHandlesIt, he served as Chief Technology Officer at multiple companies, including a fintech firm where he formed a team from scratch, built the technical foundation for an enterprise SaaS platform, and onboarded customers within months of starting development. He led engineering organizations of up to 100 people distributed across the U.S. and international teams spanning four continents.
His career includes building real-time risk analysis systems for major financial clearinghouses, leading multi-million dollar platform development efforts for large-scale logistics companies, and driving cloud migrations that saved over $1M annually. At every stop, he established the engineering standards, development practices, and quality culture that made delivery possible.
He’s also a United States Army veteran who served as a Signal Officer — bringing the same discipline and reliability to technology that the military demands.
He holds advanced degrees in both computer science and business. That rare combination of deep technical expertise and business acumen is what makes JoeHandlesIt different.
Experience that shows up in your website
When your website is built by someone with this background, you get enterprise-grade quality at a small business price.
20+ years in technology leadership
From hands-on development to CTO roles at enterprise-scale companies. Your website benefits from experience most agencies can't match.
Security done right
Encrypted data, proper access controls, isolated infrastructure, and traffic protection — built in from day one because we know how.
Cloud infrastructure mastery
Deep experience with AWS, Azure, and GCP — the same platforms that power the world's biggest companies. Your site runs on infrastructure designed right.
Built for performance
A track record of reducing production issues by over 50% and building systems that deliver real-time results. Your site is fast, reliable, and monitored.
Led teams of up to 100 engineers
Managed globally distributed teams across six countries. Knows how to build things that work — and how to keep them working.
U.S. Army veteran
Served as a Signal Officer in the United States Army. The discipline, reliability, and commitment to service carry through to every site we build.
Our Technology
We don’t just use AI — we build it.
The AI technology behind every JoeHandlesIt website is powered by an open-source platform our founder created that connects to over a dozen leading AI providers — including OpenAI, Anthropic, Google, and more.
This means the intelligent assistant on your website isn’t a bolted-on chatbot from a third party. It’s built on technology we designed, maintain, and continuously improve. We choose the best AI model for the job because we have direct access to all of them.
Our founder’s AI expertise goes beyond JoeHandlesIt. Through Protify Consulting, he currently serves as a fractional CTO for an AI company, architecting systems that use Retrieval-Augmented Generation (RAG) and Model Context Protocol (MCP) — the same cutting-edge approaches used by the most advanced AI applications today. He’s also building an AI-powered analytics platform that leverages multiple large language models for personalized analysis.
When we say your site has AI built in, we mean it was built by someone who lives and breathes this technology every day.
Open-source foundation
Protify AI is fully open source — transparent, auditable, and continuously improved. No black boxes.
13+ AI providers
Access to every major AI provider means we always use the best model for your needs, not the only one we have.
Built-in, not bolted on
Your AI assistant is part of the platform, not a third-party widget. Tighter integration means a better experience for your visitors.
Why does this matter for your website?
Most website services are run by designers or marketers. There’s nothing wrong with that — but it means your site is only as good as the tools they know how to use.
JoeHandlesIt is run by an engineer who has built platforms from the ground up for companies that handle billions of dollars in transactions. Your $175/month gets you that same level of care, applied to your business.
No commitment, no pressure — just a conversation about what you need.